Intellectual property is something that is sort of unique. There are really four big areas.
- There’s patent which involves ideas.
- There’s copyright which involves original works of authorship and art.
- There’s trademark which involves brand and then there are trade secrets.
- All of these things for good or ill cross over into each other’s field.
You can have trademarks that are copyright-able, you can have copyright-able content that’s trademark-able, and you can have patents that are trade secrets or trade secrets that are potentially patentable. Intellectual property is a broad field of intangible property that at the end of the day is the only and single thing that distinguishes any business from another business.
Spending a dollar today versus spending a thousand dollars a year from now when intellectual property is not protected and you have to rush to the USPTO or you’ve already missed your opportunity to patent something or somebody else has filed a trademark or a brand before you is money well spent.
If you put the effort into the intellectual property now, it’ll be there for you, two, three, four, five years from now when your business really needs to assert that intellectual property and gain value from it. It may not seem like a good investment now, a couple thousand dollars to get trademarks or patents done but in terms of return, they can be worth millions of dollars in the future.
I think one of the things that we do that’s sort of unique in the intellectual property field is that we look to educate our clients. So an educated client to us is a healthy client, is a good client. It’s important that you work with a lawyer and I think once you kind of dive into the process with one of our attorneys, you’ll understand why. You can’t know everything in the world of intellectual property, nobody can and that’s why there are specialists.
- So a couple things there, first I think that it’s vitally important that you work with an attorney.
- Secondly, I think it’s vitally important that you work with an attorney that explains things to you.
Not somebody who will pedagogically explain things to you and tell you what to do but somebody who will explain things to you and educate you.